- published: 11 Nov 2015
- views: 5966
Highlights from L2's Sold Clinic at The New School on November 3rd, 2015. Co-hosted with Adam Alter, the clinic offers insights from top consumer behavior experts who presented an intellectual showcase on the art and science behind decision-making. FIVE HIDDEN DRIVERS OF CONSUMER BEHAVIOR ADAM ALTER Author; Associate Professor of Marketing & Psychology, NYU Stern THE POWER OF VISUAL LANGUAGE KATHERINE DILLON Creative Director, L2; ITP Professor of Arts, NYU Tisch TRUST & TRANSPARENCY MICHAEL NORTON Professor of Business & Marketing, Harvard Business School HOW TO TALK DEREK THOMPSON Senior Editor, The Atlantic MODELING FOR A NEW WORLD JOHN CAIN Vice President of Consumer Experience Strategy, SapientNitro THE SCIENTIFIC METHOD OF THE MIND MARIA KONNIKOVA Contributing Writer, The New Y...
The last two decades have seen slew of corporate mergers, which often benefits the companies, but is leaving consumers with fewer options in the marketplace.
Why consumers prefer clean labels? Discover it in our latest blog post!
In this video, Andy Agathangelou, founder of the Transparency Task Force, explains why consumers deserve better from the asset management industry. For more investing news and commentary like this, visit: http://www.evidenceinvestor.co.uk/ -- Connect with the Evidence-Based Investor -- For more investing insights from some of the world's brightest and wisest minds: Twitter: https://goo.gl/wyjODL LinkedIn: https://goo.gl/bEqcIS Facebook: https://goo.gl/o566Jh Google+: https://goo.gl/akv92Z -- No sales agenda. No marketing spin. Just the evidence: http://www.evidenceinvestor.co.uk/
Onesixtyfourth Founder and Chief Strategist Anne Bahr Thompson (MBA ’88) returned to the University of Virginia Darden School of Business in spring 2017 to lead a session of the School’s “Hot Topics” course. Here, she discusses how research led her to uncover the broad desire of consumers to have brands step up as good citizens that work to make society better.
Net neutrality is the idea that all Internet content should be treated equally in how it’s delivered to consumers -- a concept that is being debated at the Federal Communications Commission. Hari Sreenivasan sits down with David Pogue of Yahoo Tech to discuss the FCC’s proposal to create “fast” and “slow” traffic lanes on the web, and why the issue has struck a chord with the public. Subscribe on YouTube: http://bit.ly/139JZdo Watch more PBS NewsHour videos at: http://to.pbs.org/1e3qlFJ Follow us on Twitter: https://twitter.com/newshour Facebook: https://www.facebook.com/pbs.newshour Google+: https://plus.google.com/+PBSNewsHour
https://www.ericsson.com/spotlight/media Ericsson asks TV and media consumers around the world what they consider to be the most important TV features, as well as what they think TV will be like 10 years from now. Listen to a few of the reflections to inspire and help you innovate your services. With Television evolving ever more rapidly, can you afford to not be at the forefront of setting the trends for consumers? Watch as consumers reflect on how they think TV will evolve in the years to come. Then share your predictions in the comments below! Together we can make consumers your greatest fans!
http://research.smeal.psu.edu Smeal's Meg Meloy says consumers develop a preference for one product over another early on and both benefits and price have an impact on which product consumers choose. In order to help retailers and marketers close the sale, the findings determine the most effective time to reveal product benefits and price to the consumer. To read more about Meloy's study and find out about research from other Smeal faculty, visit Smeal's "Research with Impact" site.
From tax reform bonuses to a strong stock market, here’s a look at the numbers and current economic state that has American consumers celebrating.
At the 2016 Smart Hustle Conference, YP marketing executive Holly Bowyer shared some of the interesting findings of a study her business conducted. You can get a peek of her presentation here. For more the rest of the findings in the study, visit SmartHustle.Com -- Smart Hustle Magazine is a complimentary digital and print magazine that shares the challenges, celebrates the successes and chronicles the hustle, the smart hustle, of today’s small business entrepreneur. Join in the Smart Hustle HERE: http://www.smarthustle.com/subscribe/ Smart Hustle Magazine on twitter @SmartHustleMag https://twitter.com/SmartHustleMag -- Ramon is Publisher of Smart Hustle Magazine, and is passionate about helping small business entrepreneurs grow their businesses. Follow @ramonray on Twitter https://tw...
July 1 -- Edward Jones Analyst Jack Russo discusses the impact of lower cereal consumption on General Mills. He speaks on “Bloomberg Markets.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
People are natural accomplices who like to conspire together to enjoy a small indulgence and conversely to resist temptation together when the stakes are higher. Researchers from Vanderbilt University and Texas A&M staged a series of experiments that paired consumers against different temptations and gauged how closely their reactions mirrored each other, and how they felt about each other afterward. In a study that tracked how many pieces of candy test subjects consumed during a short film, most duos ate about the same amount. "We find evidence of a general tendency for peers to ultimately match behaviors when facing a mutual temptation," write Kelly L. Haws of Vanderbilt University and Michael L. Lowe of Texas A&M University in the August issue of Journal of Consumer Research in th...
https://www.ericsson.com/spotlight/media TV and video is a natural part of most of our lives. Ericsson asks TV consumers around the world how they watch TV and video on their fixed TV screens as well as their mobile devices. After all, understanding consumers is crucial when you’re designing tomorrows’ TV services and networks. How do you consume TV and video content throughout the day? Share your experience in the comments below. Together we can make consumers your greatest fans!
Seafood is one of the only wild foods (aside from mushrooms) that Westerners eat with any regularity, and demand for it is only increasing. This talk discusses the rise of consumer-based initiatives to save the world's marine life, such as seafood wallet cards and the Marine Stewardship Council's eco-label for wild-caught fish. The principle that consumers should make a point of choosing products that reflect their ideals is a good one, but there are also challenges with initiatives that focus on end consumers—particularly because they ask us to engage as consumers rather than as concerned citizens and relate to fish as a commodity rather than as wildlife.
Why Consumers Don't use Linux? Source : https://cstechfans.com/why-consumers-do-not-like-linux/ Credits : Rajan Bhave (Content, Voice & Editing) Video Editor : FilmoraGo The Insider Series : CSTechFans.com Windows OS was introduced by Microsoft in November 10, 1985 by Bill Gates & Paul Allen. And Linux on 17 September 1991 (6 Years after Windows). Windows was very early to the Emerging Commuter Market & saw great potential & thereby signing an Non-Exclusive Deal with IBM made a great Push to the company. Whereas, Linux in those days was way more buggy & complicated to use for consumers & even for the developers (Unlike Now). Because of this Windows the User Friendly OS become an Industry Standard & started capturing tons of market share & acheived 92% (2017) Market Share till now. But,...