• Sold: Why Consumers Buy What They Buy

    Highlights from L2's Sold Clinic at The New School on November 3rd, 2015. Co-hosted with Adam Alter, the clinic offers insights from top consumer behavior experts who presented an intellectual showcase on the art and science behind decision-making. FIVE HIDDEN DRIVERS OF CONSUMER BEHAVIOR ADAM ALTER Author; Associate Professor of Marketing & Psychology, NYU Stern THE POWER OF VISUAL LANGUAGE KATHERINE DILLON Creative Director, L2; ITP Professor of Arts, NYU Tisch TRUST & TRANSPARENCY MICHAEL NORTON Professor of Business & Marketing, Harvard Business School HOW TO TALK DEREK THOMPSON Senior Editor, The Atlantic MODELING FOR A NEW WORLD JOHN CAIN Vice President of Consumer Experience Strategy, SapientNitro THE SCIENTIFIC METHOD OF THE MIND MARIA KONNIKOVA Contributing Writer, The New Y...

    published: 11 Nov 2015
  • Why Consumers buy Fake Brands? Dr Kaleel Rahman

    published: 09 Aug 2017
  • Why consumers want seamless TV experiences

    https://www.ericsson.com/spotlight/media TV and video is a natural part of most of our lives. Ericsson asks TV consumers around the world how they watch TV and video on their fixed TV screens as well as their mobile devices. After all, understanding consumers is crucial when you’re designing tomorrows’ TV services and networks. How do you consume TV and video content throughout the day? Share your experience in the comments below. Together we can make consumers your greatest fans!

    published: 01 Jul 2016
  • Petrol prices: Why consumers still pay more

    Why is it that when crude oil prices were $155 a barrel, petrol prices were cheaper in India than when the price of oil is now below $50/barrel? Bisbo tells you how petrol prices are determined in India. Don’t forget to watch Bisbo’s limerick at the end. Best video for UPSC syllabus and for preparation of civil services exams.

    published: 27 May 2017
  • Cereal: Why Consumers Are Turning Against the Grain

    July 1 -- Edward Jones Analyst Jack Russo discusses the impact of lower cereal consumption on General Mills. He speaks on “Bloomberg Markets.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

    published: 01 Jul 2015
  • Why consumers want you to personalize TV

    https://www.ericsson.com/spotlight/media Ericsson research shows that 50% of viewers are frustrated on a daily basis finding something to watch on broadcast TV. We ask TV and media consumers around the world how they find the content they want to watch, and what they want in the future. See how they watch TV and video across all their devices. Is your content easy to find today and in the future? Share your experience in the comments below. Together we can make consumers your greatest fans!

    published: 01 Jul 2016
  • Why Consumers Are Avoiding Car Dealerships | Fortune

    Scott Chesrown, vice president of strategy & business for Vroom.com, and Mike Guy, Editor for The Drive, discuss the pros and cons of shopping for a new vehicle in person.

    published: 06 Nov 2015
  • Analyst Explains Why Consumers Are Leaving 'Agege' Bread For Yam |Business Morning|

    For more information log on to http://www.channelstv.com

    published: 02 Nov 2017
  • Why Consumers Choose Sustainability

    Kristin Heist, Principal at Continuum, lists the four motivators that prompt customers to buy sustainable products and services.

    published: 05 Sep 2014
  • David Pogue on why consumers care so much about net neutrality

    Net neutrality is the idea that all Internet content should be treated equally in how it’s delivered to consumers -- a concept that is being debated at the Federal Communications Commission. Hari Sreenivasan sits down with David Pogue of Yahoo Tech to discuss the FCC’s proposal to create “fast” and “slow” traffic lanes on the web, and why the issue has struck a chord with the public. Subscribe on YouTube: http://bit.ly/139JZdo Watch more PBS NewsHour videos at: http://to.pbs.org/1e3qlFJ Follow us on Twitter: https://twitter.com/newshour Facebook: https://www.facebook.com/pbs.newshour Google+: https://plus.google.com/+PBSNewsHour

    published: 15 Sep 2014
  • Why Consumers Use WallaZoom

    published: 05 Nov 2017
  • The Power of Content: Why Consumers Just Can't Get Enough

    Business Casual Host Nav Nanwa discusses the Power of Content and why consumers are staying connected now more than ever with Social Media Community Manager Payal Doshi and inSauga's Khaled Iwamura.

    published: 06 Jan 2017
  • Decision Making Process: How Consumers Make Buying Decision?

    Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ Consumers think category, not brands. When they even think to have energy drink, Red Bull takes all the advantages. Why? Simple, Red Bull created the category. Who else has right to claim the ownership of energy drink category? Let's watch following two videos for more explanation: GET FULL SCRIPT HERE! Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/

    published: 21 Jul 2011
  • Video 1 of 7 WHY CONSUMERS BUY YOUR PRODUCT by Mark Reyland

    This is video number one in a 7 part series on product development tools inventors should understand even if they simply want to license their product to a manufacturer.

    published: 27 Aug 2015
  • Why Consumers Don't use Linux? | CSTechFans | The Insider Series

    Why Consumers Don't use Linux? Source : https://cstechfans.com/why-consumers-do-not-like-linux/ Credits : Rajan Bhave (Content, Voice & Editing) Video Editor : FilmoraGo The Insider Series : CSTechFans.com Windows OS was introduced by Microsoft in November 10, 1985 by Bill Gates & Paul Allen. And Linux on 17 September 1991 (6 Years after Windows). Windows was very early to the Emerging Commuter Market & saw great potential & thereby signing an Non-Exclusive Deal with IBM made a great Push to the company. Whereas, Linux in those days was way more buggy & complicated to use for consumers & even for the developers (Unlike Now). Because of this Windows the User Friendly OS become an Industry Standard & started capturing tons of market share & acheived 92% (2017) Market Share till now. But,...

    published: 05 Oct 2017
  • Why Consumers Choose Us

    The Federation of Master Tradesmen (FOMT) is one of the largest professional association for tradesmen in the UK and Ireland. With thousands of members offering a broad range of specialism - the FOMT is the association of choice for professional tradesmen

    published: 22 Nov 2016
  • Sharing economy: Why consumers become suppliers

    3 Minute Thesis competition: Sobia Mughal (Business), masters winner

    published: 08 Sep 2016
  • Customer focus. Why consumers won't wait. Marketing, management of key clients. Improving customer service and response times in call centres and online sales. Conference keynote speaker

    http://www.globalchange.com People do crazy things when in a hurry - the future is about emotion, not about technology. Futurist Dr Patrick Dixon lecture on future of telecom, mobile phones, marketing, management and motivation. Executives, consumers, shareholders, clients, workers all act irrationally, with emotion. Understand consumer choices. Win team loyalty and war for talent. Irrational and illogical customer decisions. Customer focus key to business growth, retention, loyalty and commitment to your brand.

    published: 08 Jun 2007
  • Why consumers expect TV to continually evolve

    https://www.ericsson.com/spotlight/media Ericsson asks TV and media consumers around the world what they consider to be the most important TV features, as well as what they think TV will be like 10 years from now. Listen to a few of the reflections to inspire and help you innovate your services. With Television evolving ever more rapidly, can you afford to not be at the forefront of setting the trends for consumers? Watch as consumers reflect on how they think TV will evolve in the years to come. Then share your predictions in the comments below! Together we can make consumers your greatest fans!

    published: 01 Jul 2016
  • Why Consumers Can't Avoid Unplanned Purchases

    Making your list and checking it twice could help you avoid picking up the extra unplanned purchases this year and curb your spending while shopping.

    published: 09 Mar 2010
  • Why Consumers Prefer One Product over Another

    http://research.smeal.psu.edu Smeal's Meg Meloy says consumers develop a preference for one product over another early on and both benefits and price have an impact on which product consumers choose. In order to help retailers and marketers close the sale, the findings determine the most effective time to reveal product benefits and price to the consumer. To read more about Meloy's study and find out about research from other Smeal faculty, visit Smeal's "Research with Impact" site.

    published: 19 Jan 2010
  • Why consumers deserve better from the asset management industry

    In this video, Andy Agathangelou, founder of the Transparency Task Force, explains why consumers deserve better from the asset management industry. For more investing news and commentary like this, visit: http://www.evidenceinvestor.co.uk/ -- Connect with the Evidence-Based Investor -- For more investing insights from some of the world's brightest and wisest minds: Twitter: https://goo.gl/wyjODL LinkedIn: https://goo.gl/bEqcIS Facebook: https://goo.gl/o566Jh Google+: https://goo.gl/akv92Z -- No sales agenda. No marketing spin. Just the evidence: http://www.evidenceinvestor.co.uk/

    published: 05 Aug 2016
  • Why consumers like a "partner in crime" whether they buy or resist

    People are natural accomplices who like to conspire together to enjoy a small indulgence and conversely to resist temptation together when the stakes are higher. Researchers from Vanderbilt University and Texas A&M staged a series of experiments that paired consumers against different temptations and gauged how closely their reactions mirrored each other, and how they felt about each other afterward. In a study that tracked how many pieces of candy test subjects consumed during a short film, most duos ate about the same amount. "We find evidence of a general tendency for peers to ultimately match behaviors when facing a mutual temptation," write Kelly L. Haws of Vanderbilt University and Michael L. Lowe of Texas A&M University in the August issue of Journal of Consumer Research in th...

    published: 16 Jun 2014
  • See why consumers love video open-end survey questions!

    published: 02 Dec 2015
developed with YouTube
Sold: Why Consumers Buy What They Buy

Sold: Why Consumers Buy What They Buy

  • Order:
  • Duration: 7:12
  • Updated: 11 Nov 2015
  • views: 5097
videos
Highlights from L2's Sold Clinic at The New School on November 3rd, 2015. Co-hosted with Adam Alter, the clinic offers insights from top consumer behavior experts who presented an intellectual showcase on the art and science behind decision-making. FIVE HIDDEN DRIVERS OF CONSUMER BEHAVIOR ADAM ALTER Author; Associate Professor of Marketing & Psychology, NYU Stern THE POWER OF VISUAL LANGUAGE KATHERINE DILLON Creative Director, L2; ITP Professor of Arts, NYU Tisch TRUST & TRANSPARENCY MICHAEL NORTON Professor of Business & Marketing, Harvard Business School HOW TO TALK DEREK THOMPSON Senior Editor, The Atlantic MODELING FOR A NEW WORLD JOHN CAIN Vice President of Consumer Experience Strategy, SapientNitro THE SCIENTIFIC METHOD OF THE MIND MARIA KONNIKOVA Contributing Writer, The New Yorker USING BEHAVIORAL ECONOMICS TO INFLUENCE CONSUMER BEHAVIOR JORDAN GOLDBERG Co-founder & Chief Executive Officer, StickK http://www.l2inc.com/event/sold-why-consumers-buy-what-they-buy-2015
https://wn.com/Sold_Why_Consumers_Buy_What_They_Buy
Why Consumers buy Fake Brands?  Dr Kaleel Rahman

Why Consumers buy Fake Brands? Dr Kaleel Rahman

  • Order:
  • Duration: 4:32
  • Updated: 09 Aug 2017
  • views: 56
videos
https://wn.com/Why_Consumers_Buy_Fake_Brands_Dr_Kaleel_Rahman
Why consumers want seamless TV experiences

Why consumers want seamless TV experiences

  • Order:
  • Duration: 2:17
  • Updated: 01 Jul 2016
  • views: 648
videos
https://www.ericsson.com/spotlight/media TV and video is a natural part of most of our lives. Ericsson asks TV consumers around the world how they watch TV and video on their fixed TV screens as well as their mobile devices. After all, understanding consumers is crucial when you’re designing tomorrows’ TV services and networks. How do you consume TV and video content throughout the day? Share your experience in the comments below. Together we can make consumers your greatest fans!
https://wn.com/Why_Consumers_Want_Seamless_Tv_Experiences
Petrol prices: Why consumers still pay more

Petrol prices: Why consumers still pay more

  • Order:
  • Duration: 4:14
  • Updated: 27 May 2017
  • views: 17367
videos
Why is it that when crude oil prices were $155 a barrel, petrol prices were cheaper in India than when the price of oil is now below $50/barrel? Bisbo tells you how petrol prices are determined in India. Don’t forget to watch Bisbo’s limerick at the end. Best video for UPSC syllabus and for preparation of civil services exams.
https://wn.com/Petrol_Prices_Why_Consumers_Still_Pay_More
Cereal: Why Consumers Are Turning Against the Grain

Cereal: Why Consumers Are Turning Against the Grain

  • Order:
  • Duration: 3:30
  • Updated: 01 Jul 2015
  • views: 757
videos
July 1 -- Edward Jones Analyst Jack Russo discusses the impact of lower cereal consumption on General Mills. He speaks on “Bloomberg Markets.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
https://wn.com/Cereal_Why_Consumers_Are_Turning_Against_The_Grain
Why consumers want you to personalize TV

Why consumers want you to personalize TV

  • Order:
  • Duration: 1:57
  • Updated: 01 Jul 2016
  • views: 459
videos
https://www.ericsson.com/spotlight/media Ericsson research shows that 50% of viewers are frustrated on a daily basis finding something to watch on broadcast TV. We ask TV and media consumers around the world how they find the content they want to watch, and what they want in the future. See how they watch TV and video across all their devices. Is your content easy to find today and in the future? Share your experience in the comments below. Together we can make consumers your greatest fans!
https://wn.com/Why_Consumers_Want_You_To_Personalize_Tv
Why Consumers Are Avoiding Car Dealerships | Fortune

Why Consumers Are Avoiding Car Dealerships | Fortune

  • Order:
  • Duration: 1:34
  • Updated: 06 Nov 2015
  • views: 647
videos
Scott Chesrown, vice president of strategy & business for Vroom.com, and Mike Guy, Editor for The Drive, discuss the pros and cons of shopping for a new vehicle in person.
https://wn.com/Why_Consumers_Are_Avoiding_Car_Dealerships_|_Fortune
Analyst Explains Why Consumers Are Leaving 'Agege' Bread For Yam |Business Morning|

Analyst Explains Why Consumers Are Leaving 'Agege' Bread For Yam |Business Morning|

  • Order:
  • Duration: 7:29
  • Updated: 02 Nov 2017
  • views: 62
videos
For more information log on to http://www.channelstv.com
https://wn.com/Analyst_Explains_Why_Consumers_Are_Leaving_'Agege'_Bread_For_Yam_|Business_Morning|
Why Consumers Choose Sustainability

Why Consumers Choose Sustainability

  • Order:
  • Duration: 1:58
  • Updated: 05 Sep 2014
  • views: 749
videos
Kristin Heist, Principal at Continuum, lists the four motivators that prompt customers to buy sustainable products and services.
https://wn.com/Why_Consumers_Choose_Sustainability
David Pogue on why consumers care so much about net neutrality

David Pogue on why consumers care so much about net neutrality

  • Order:
  • Duration: 7:03
  • Updated: 15 Sep 2014
  • views: 2455
videos
Net neutrality is the idea that all Internet content should be treated equally in how it’s delivered to consumers -- a concept that is being debated at the Federal Communications Commission. Hari Sreenivasan sits down with David Pogue of Yahoo Tech to discuss the FCC’s proposal to create “fast” and “slow” traffic lanes on the web, and why the issue has struck a chord with the public. Subscribe on YouTube: http://bit.ly/139JZdo Watch more PBS NewsHour videos at: http://to.pbs.org/1e3qlFJ Follow us on Twitter: https://twitter.com/newshour Facebook: https://www.facebook.com/pbs.newshour Google+: https://plus.google.com/+PBSNewsHour
https://wn.com/David_Pogue_On_Why_Consumers_Care_So_Much_About_Net_Neutrality
Why Consumers Use WallaZoom

Why Consumers Use WallaZoom

  • Order:
  • Duration: 1:11
  • Updated: 05 Nov 2017
  • views: 0
videos
https://wn.com/Why_Consumers_Use_Wallazoom
The Power of Content: Why Consumers Just Can't Get Enough

The Power of Content: Why Consumers Just Can't Get Enough

  • Order:
  • Duration: 19:33
  • Updated: 06 Jan 2017
  • views: 59
videos
Business Casual Host Nav Nanwa discusses the Power of Content and why consumers are staying connected now more than ever with Social Media Community Manager Payal Doshi and inSauga's Khaled Iwamura.
https://wn.com/The_Power_Of_Content_Why_Consumers_Just_Can't_Get_Enough
Decision Making Process: How Consumers Make Buying Decision?

Decision Making Process: How Consumers Make Buying Decision?

  • Order:
  • Duration: 5:29
  • Updated: 21 Jul 2011
  • views: 152501
videos
Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ Consumers think category, not brands. When they even think to have energy drink, Red Bull takes all the advantages. Why? Simple, Red Bull created the category. Who else has right to claim the ownership of energy drink category? Let's watch following two videos for more explanation: GET FULL SCRIPT HERE! Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/
https://wn.com/Decision_Making_Process_How_Consumers_Make_Buying_Decision
Video 1 of 7 WHY CONSUMERS BUY YOUR PRODUCT by Mark Reyland

Video 1 of 7 WHY CONSUMERS BUY YOUR PRODUCT by Mark Reyland

  • Order:
  • Duration: 2:50
  • Updated: 27 Aug 2015
  • views: 146
videos
This is video number one in a 7 part series on product development tools inventors should understand even if they simply want to license their product to a manufacturer.
https://wn.com/Video_1_Of_7_Why_Consumers_Buy_Your_Product_By_Mark_Reyland
Why Consumers Don't use Linux? | CSTechFans | The Insider Series

Why Consumers Don't use Linux? | CSTechFans | The Insider Series

  • Order:
  • Duration: 6:10
  • Updated: 05 Oct 2017
  • views: 119
videos
Why Consumers Don't use Linux? Source : https://cstechfans.com/why-consumers-do-not-like-linux/ Credits : Rajan Bhave (Content, Voice & Editing) Video Editor : FilmoraGo The Insider Series : CSTechFans.com Windows OS was introduced by Microsoft in November 10, 1985 by Bill Gates & Paul Allen. And Linux on 17 September 1991 (6 Years after Windows). Windows was very early to the Emerging Commuter Market & saw great potential & thereby signing an Non-Exclusive Deal with IBM made a great Push to the company. Whereas, Linux in those days was way more buggy & complicated to use for consumers & even for the developers (Unlike Now). Because of this Windows the User Friendly OS become an Industry Standard & started capturing tons of market share & acheived 92% (2017) Market Share till now. But, there lies an Important Question : Why Linux is Not Used by Consumers in These episode of The Insider Series.
https://wn.com/Why_Consumers_Don't_Use_Linux_|_Cstechfans_|_The_Insider_Series
Why Consumers Choose Us

Why Consumers Choose Us

  • Order:
  • Duration: 1:15
  • Updated: 22 Nov 2016
  • views: 19
videos
The Federation of Master Tradesmen (FOMT) is one of the largest professional association for tradesmen in the UK and Ireland. With thousands of members offering a broad range of specialism - the FOMT is the association of choice for professional tradesmen
https://wn.com/Why_Consumers_Choose_US
Sharing economy: Why consumers become suppliers

Sharing economy: Why consumers become suppliers

  • Order:
  • Duration: 2:52
  • Updated: 08 Sep 2016
  • views: 600
videos
3 Minute Thesis competition: Sobia Mughal (Business), masters winner
https://wn.com/Sharing_Economy_Why_Consumers_Become_Suppliers
Customer focus. Why consumers won't wait. Marketing, management of key clients.  Improving customer service and response times in call centres and online sales.  Conference keynote speaker

Customer focus. Why consumers won't wait. Marketing, management of key clients. Improving customer service and response times in call centres and online sales. Conference keynote speaker

  • Order:
  • Duration: 0:58
  • Updated: 08 Jun 2007
  • views: 10945
videos
http://www.globalchange.com People do crazy things when in a hurry - the future is about emotion, not about technology. Futurist Dr Patrick Dixon lecture on future of telecom, mobile phones, marketing, management and motivation. Executives, consumers, shareholders, clients, workers all act irrationally, with emotion. Understand consumer choices. Win team loyalty and war for talent. Irrational and illogical customer decisions. Customer focus key to business growth, retention, loyalty and commitment to your brand.
https://wn.com/Customer_Focus._Why_Consumers_Won't_Wait._Marketing,_Management_Of_Key_Clients._Improving_Customer_Service_And_Response_Times_In_Call_Centres_And_Online_Sales._Conference_Keynote_Speaker
Why consumers expect TV to continually evolve

Why consumers expect TV to continually evolve

  • Order:
  • Duration: 2:06
  • Updated: 01 Jul 2016
  • views: 696
videos
https://www.ericsson.com/spotlight/media Ericsson asks TV and media consumers around the world what they consider to be the most important TV features, as well as what they think TV will be like 10 years from now. Listen to a few of the reflections to inspire and help you innovate your services. With Television evolving ever more rapidly, can you afford to not be at the forefront of setting the trends for consumers? Watch as consumers reflect on how they think TV will evolve in the years to come. Then share your predictions in the comments below! Together we can make consumers your greatest fans!
https://wn.com/Why_Consumers_Expect_Tv_To_Continually_Evolve
Why Consumers Can't Avoid Unplanned Purchases

Why Consumers Can't Avoid Unplanned Purchases

  • Order:
  • Duration: 4:36
  • Updated: 09 Mar 2010
  • views: 665
videos
Making your list and checking it twice could help you avoid picking up the extra unplanned purchases this year and curb your spending while shopping.
https://wn.com/Why_Consumers_Can't_Avoid_Unplanned_Purchases
Why Consumers Prefer One Product over Another

Why Consumers Prefer One Product over Another

  • Order:
  • Duration: 3:42
  • Updated: 19 Jan 2010
  • views: 404
videos
http://research.smeal.psu.edu Smeal's Meg Meloy says consumers develop a preference for one product over another early on and both benefits and price have an impact on which product consumers choose. In order to help retailers and marketers close the sale, the findings determine the most effective time to reveal product benefits and price to the consumer. To read more about Meloy's study and find out about research from other Smeal faculty, visit Smeal's "Research with Impact" site.
https://wn.com/Why_Consumers_Prefer_One_Product_Over_Another
Why consumers deserve better from the asset management industry

Why consumers deserve better from the asset management industry

  • Order:
  • Duration: 4:36
  • Updated: 05 Aug 2016
  • views: 157
videos
In this video, Andy Agathangelou, founder of the Transparency Task Force, explains why consumers deserve better from the asset management industry. For more investing news and commentary like this, visit: http://www.evidenceinvestor.co.uk/ -- Connect with the Evidence-Based Investor -- For more investing insights from some of the world's brightest and wisest minds: Twitter: https://goo.gl/wyjODL LinkedIn: https://goo.gl/bEqcIS Facebook: https://goo.gl/o566Jh Google+: https://goo.gl/akv92Z -- No sales agenda. No marketing spin. Just the evidence: http://www.evidenceinvestor.co.uk/
https://wn.com/Why_Consumers_Deserve_Better_From_The_Asset_Management_Industry
Why consumers like a "partner in crime" whether they buy or resist

Why consumers like a "partner in crime" whether they buy or resist

  • Order:
  • Duration: 2:45
  • Updated: 16 Jun 2014
  • views: 291
videos
People are natural accomplices who like to conspire together to enjoy a small indulgence and conversely to resist temptation together when the stakes are higher. Researchers from Vanderbilt University and Texas A&M staged a series of experiments that paired consumers against different temptations and gauged how closely their reactions mirrored each other, and how they felt about each other afterward. In a study that tracked how many pieces of candy test subjects consumed during a short film, most duos ate about the same amount. "We find evidence of a general tendency for peers to ultimately match behaviors when facing a mutual temptation," write Kelly L. Haws of Vanderbilt University and Michael L. Lowe of Texas A&M University in the August issue of Journal of Consumer Research in their article "(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions." Further, test subjects who ate a small amount of candy each later reported liking their partner more than when the study began. But participants who said they ate too much candy reported liking their partner less than when the study began. The findings have relevance for marketers, policy makers and consumers, the researchers say. "Marketers can apply these findings to inform a number of important decisions related to promoting goods perceived as indulgences," Haws said. "Knowing that consumers prefer partners in crime when indulging on a small scale can inform decisions regarding communication strategies and messages, as well as promotional offers, perhaps by using a friends and family type of approach." On the other hand, knowing that mutually abstaining is also rewarding can help policy makers wishing to combat behaviors such as overspending, drug use and overeating, the researchers say. Finally, consumers can use the knowledge to their advantage as they seek to control their decisions in social settings. To learn more about Vanderbilt, visit http://www.vanderbilt.edu.
https://wn.com/Why_Consumers_Like_A_Partner_In_Crime_Whether_They_Buy_Or_Resist
See why consumers love video open-end survey questions!

See why consumers love video open-end survey questions!

  • Order:
  • Duration: 1:23
  • Updated: 02 Dec 2015
  • views: 383
videos
https://wn.com/See_Why_Consumers_Love_Video_Open_End_Survey_Questions
×