- published: 05 Dec 2017
- views: 608
The last two decades have seen slew of corporate mergers, which often benefits the companies, but is leaving consumers with fewer options in the marketplace.
Highlights from L2's Sold Clinic at The New School on November 3rd, 2015. Co-hosted with Adam Alter, the clinic offers insights from top consumer behavior experts who presented an intellectual showcase on the art and science behind decision-making. FIVE HIDDEN DRIVERS OF CONSUMER BEHAVIOR ADAM ALTER Author; Associate Professor of Marketing & Psychology, NYU Stern THE POWER OF VISUAL LANGUAGE KATHERINE DILLON Creative Director, L2; ITP Professor of Arts, NYU Tisch TRUST & TRANSPARENCY MICHAEL NORTON Professor of Business & Marketing, Harvard Business School HOW TO TALK DEREK THOMPSON Senior Editor, The Atlantic MODELING FOR A NEW WORLD JOHN CAIN Vice President of Consumer Experience Strategy, SapientNitro THE SCIENTIFIC METHOD OF THE MIND MARIA KONNIKOVA Contributing Writer, The New Y...
https://www.ericsson.com/spotlight/media TV and video is a natural part of most of our lives. Ericsson asks TV consumers around the world how they watch TV and video on their fixed TV screens as well as their mobile devices. After all, understanding consumers is crucial when you’re designing tomorrows’ TV services and networks. How do you consume TV and video content throughout the day? Share your experience in the comments below. Together we can make consumers your greatest fans!
Onesixtyfourth Founder and Chief Strategist Anne Bahr Thompson (MBA ’88) returned to the University of Virginia Darden School of Business in spring 2017 to lead a session of the School’s “Hot Topics” course. Here, she discusses how research led her to uncover the broad desire of consumers to have brands step up as good citizens that work to make society better.
https://www.ericsson.com/spotlight/media Ericsson research shows that 50% of viewers are frustrated on a daily basis finding something to watch on broadcast TV. We ask TV and media consumers around the world how they find the content they want to watch, and what they want in the future. See how they watch TV and video across all their devices. Is your content easy to find today and in the future? Share your experience in the comments below. Together we can make consumers your greatest fans!
Dr Peter Batt Principal, Peter J Batt and Associates For almost 30 years, Peter J Batt was Professor of Food and Agribusiness Marketing at Curtin University in Perth, Western Australia. Today he is the Principal of Peter J Batt and Associates, an international agribusiness marketing and rural development consulting practice that links smallholder farms in Asia and Africa with high value markets. From several market research projects undertaken for the vegetable industry in Western Australia, Peter will describe the factors that have been found to influence the consumers decision to purchase fresh vegetables in a retail store.
Hosts: Ahir Gopaldas, Fordham University, New York and Katie Tracy, Simple Spaces, New Jersey Discussant: Joan Ball, St. John's University, New York Learn why consumers turn to helping professionals - from therapists to professional organizers to conflict mediators, among many others - to work through seemingly mundane problems. Hear about the ways helping professionals improve consumer well-being, and explore the factors that may impact this industry in the future. About Center for Positive Marketing: http://www.centerforpositivemarketing... Follow us! Twitter: https://twitter.com/PositiveMktg Like us on Facebook: The Center for Positive Marketing
Net neutrality is the idea that all Internet content should be treated equally in how it’s delivered to consumers -- a concept that is being debated at the Federal Communications Commission. Hari Sreenivasan sits down with David Pogue of Yahoo Tech to discuss the FCC’s proposal to create “fast” and “slow” traffic lanes on the web, and why the issue has struck a chord with the public. Subscribe on YouTube: http://bit.ly/139JZdo Watch more PBS NewsHour videos at: http://to.pbs.org/1e3qlFJ Follow us on Twitter: https://twitter.com/newshour Facebook: https://www.facebook.com/pbs.newshour Google+: https://plus.google.com/+PBSNewsHour
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http://www.globalchange.com People do crazy things when in a hurry - the future is about emotion, not about technology. Futurist Dr Patrick Dixon lecture on future of telecom, mobile phones, marketing, management and motivation. Executives, consumers, shareholders, clients, workers all act irrationally, with emotion. Understand consumer choices. Win team loyalty and war for talent. Irrational and illogical customer decisions. Customer focus key to business growth, retention, loyalty and commitment to your brand.
At the 2016 Smart Hustle Conference, YP marketing executive Holly Bowyer shared some of the interesting findings of a study her business conducted. You can get a peek of her presentation here. For more the rest of the findings in the study, visit SmartHustle.Com -- Smart Hustle Magazine is a complimentary digital and print magazine that shares the challenges, celebrates the successes and chronicles the hustle, the smart hustle, of today’s small business entrepreneur. Join in the Smart Hustle HERE: http://www.smarthustle.com/subscribe/ Smart Hustle Magazine on twitter @SmartHustleMag https://twitter.com/SmartHustleMag -- Ramon is Publisher of Smart Hustle Magazine, and is passionate about helping small business entrepreneurs grow their businesses. Follow @ramonray on Twitter https://tw...
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People are natural accomplices who like to conspire together to enjoy a small indulgence and conversely to resist temptation together when the stakes are higher. Researchers from Vanderbilt University and Texas A&M staged a series of experiments that paired consumers against different temptations and gauged how closely their reactions mirrored each other, and how they felt about each other afterward. In a study that tracked how many pieces of candy test subjects consumed during a short film, most duos ate about the same amount. "We find evidence of a general tendency for peers to ultimately match behaviors when facing a mutual temptation," write Kelly L. Haws of Vanderbilt University and Michael L. Lowe of Texas A&M University in the August issue of Journal of Consumer Research in th...
https://www.ericsson.com/spotlight/media Ericsson asks TV and media consumers around the world what they consider to be the most important TV features, as well as what they think TV will be like 10 years from now. Listen to a few of the reflections to inspire and help you innovate your services. With Television evolving ever more rapidly, can you afford to not be at the forefront of setting the trends for consumers? Watch as consumers reflect on how they think TV will evolve in the years to come. Then share your predictions in the comments below! Together we can make consumers your greatest fans!
Seafood is one of the only wild foods (aside from mushrooms) that Westerners eat with any regularity, and demand for it is only increasing. This talk discusses the rise of consumer-based initiatives to save the world's marine life, such as seafood wallet cards and the Marine Stewardship Council's eco-label for wild-caught fish. The principle that consumers should make a point of choosing products that reflect their ideals is a good one, but there are also challenges with initiatives that focus on end consumers—particularly because they ask us to engage as consumers rather than as concerned citizens and relate to fish as a commodity rather than as wildlife.
July 1 -- Edward Jones Analyst Jack Russo discusses the impact of lower cereal consumption on General Mills. He speaks on “Bloomberg Markets.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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