- published: 11 Nov 2015
- views: 2867
Highlights from L2's Sold Clinic at The New School on November 3rd, 2015. Co-hosted with Adam Alter, the clinic offers insights from top consumer behavior experts who presented an intellectual showcase on the art and science behind decision-making. FIVE HIDDEN DRIVERS OF CONSUMER BEHAVIOR ADAM ALTER Author; Associate Professor of Marketing & Psychology, NYU Stern THE POWER OF VISUAL LANGUAGE KATHERINE DILLON Creative Director, L2; ITP Professor of Arts, NYU Tisch TRUST & TRANSPARENCY MICHAEL NORTON Professor of Business & Marketing, Harvard Business School HOW TO TALK DEREK THOMPSON Senior Editor, The Atlantic MODELING FOR A NEW WORLD JOHN CAIN Vice President of Consumer Experience Strategy, SapientNitro THE SCIENTIFIC METHOD OF THE MIND MARIA KONNIKOVA Contributing Writer, The New Y...
https://www.ericsson.com/spotlight/media TV and video is a natural part of most of our lives. Ericsson asks TV consumers around the world how they watch TV and video on their fixed TV screens as well as their mobile devices. After all, understanding consumers is crucial when you’re designing tomorrows’ TV services and networks. How do you consume TV and video content throughout the day? Share your experience in the comments below. Together we can make consumers your greatest fans!
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This is video number one in a 7 part series on product development tools inventors should understand even if they simply want to license their product to a manufacturer.
Why is it that when crude oil prices were $155 a barrel, petrol prices were cheaper in India than when the price of oil is now below $50/barrel? Bisbo tells you why.
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https://www.ericsson.com/spotlight/media Ericsson asks TV and media consumers around the world what they consider to be the most important TV features, as well as what they think TV will be like 10 years from now. Listen to a few of the reflections to inspire and help you innovate your services. With Television evolving ever more rapidly, can you afford to not be at the forefront of setting the trends for consumers? Watch as consumers reflect on how they think TV will evolve in the years to come. Then share your predictions in the comments below! Together we can make consumers your greatest fans!
In this video we look at the reasons consumers follow brands on Social Media.
People are natural accomplices who like to conspire together to enjoy a small indulgence and conversely to resist temptation together when the stakes are higher. Researchers from Vanderbilt University and Texas A&M staged a series of experiments that paired consumers against different temptations and gauged how closely their reactions mirrored each other, and how they felt about each other afterward. In a study that tracked how many pieces of candy test subjects consumed during a short film, most duos ate about the same amount. "We find evidence of a general tendency for peers to ultimately match behaviors when facing a mutual temptation," write Kelly L. Haws of Vanderbilt University and Michael L. Lowe of Texas A&M University in the August issue of Journal of Consumer Research in th...
https://www.ericsson.com/spotlight/media Ericsson research shows that 50% of viewers are frustrated on a daily basis finding something to watch on broadcast TV. We ask TV and media consumers around the world how they find the content they want to watch, and what they want in the future. See how they watch TV and video across all their devices. Is your content easy to find today and in the future? Share your experience in the comments below. Together we can make consumers your greatest fans!
Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ Consumers think category, not brands. When they even think to have energy drink, Red Bull takes all the advantages. Why? Simple, Red Bull created the category. Who else has right to claim the ownership of energy drink category? Let's watch following two videos for more explanation: GET FULL SCRIPT HERE! Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/